Here's your January 25, 2012 edition of Technomic's Foodservice Monitor. We always welcome your feedback.
|Room Service: Business vs. Leisure Guests|
According to Technomic's Hotel Food and Beverage Consumer Trend Report, a quarter of business travelers (24 percent) purchased room service during their most recent overnight hotel stay compared to just 12 percent of leisure guests.
|CHAIN NEWS – Marketing|
|Chipotle's Super Bowl promotion includes half-off burrito boxes|
Chipotle is tossing its hat into the Super Bowl advertising juggernaut, with a bit of a twist. The chain's U.S. outlets are offering half-off burrito boxes (6 or more burritos) for the event and also is launching a large print ad about the deal. Burritos by the Box, which includes chips, salsa and guacamole, will be discounted to $4.30, from the regular price of $8.60.
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